March 29, 2017

Lively Launches New ‘Busty Bralette’ For Women Who Need Extra Support

Finally! Today’s most popular bra trend is becoming more inclusive for those of us who need a little extra support. Sales for bralettes versus regular bras have been going up – by 120% if you’re looking to be exact, and it’s no surprise why. Wire-lined bra’s are uncomfortable. They make getting home from work feel amazing because the first thing you get to do is change into comfy clothes and a bralette, or simply go au natural. If you’ve been a bit more… shall we say, gifted in that area, you’ll know that lack of support is definitely something to be avoided.

Lively, the brand that launched last spring, figured out this gap in the market. What could busty girls wear instead of a bra when they wanted to relax but still be presentable enough to be seen in public (i.e. by the sushi delivery guy or other apartment mates)?

Their answer was this chic yet supportive bralette.

Launched on March 28th, Lively’s cleverly named “Busty Bralette” hit home with the ladies who needed a little bit more support. It is made for sizes D-DDD and according to the brand, “it features a soft liner with an inner supportive sling for a dose of magic in all the right places.”

As someone wearing this bralette as I’m typing right now (yes, we had that photo shoot earlier this morning) I can attest that this is finally one bralette where I won’t need to be constantly tightening the straps to give “the girls” a little lift.

It retails for a super affordable $35 and comes in two colors – the baby pink featured in the images above and the black featured in the image below. It has the signature Lively center detailing and includes a netted mesh on the inner part of the material. It’s super chic and super comfy, and can be paired with just about anything.